Ali-Choudhury, R., Bennett, R., & Savani, S. (2009). University marketing directors’ views on the components of a university brand’, International Review on Public and Nonprofit Marketing 6(1): 11–33.
Areglado, Ronald R.C., Pamela Bradley, & S. Lane. (1996)/ Learning for life, America: Cokwin Press. Ic. Creswell, J. W., & Plano Clark, V. L. (2007). Designing and conducting mixe methods research, Sage Publications.
Chapleo, C. (2007). Barriers to brand building in UK universities. International Journal of Nonprofit and Voluntary Sector Marketing, 12(1): 23– 32. De Chernatony L. (2010). From Brand Vision to Brand Evaluation. Ebrahimzadeh, E. (2004). The teaching process of learning and future open an distance universities. Peak nour - Human Sciences, 1 (2). [in Persian].
Erguvan, D. (2013). Perception of academics towards the impact of foundation universities on Turkish Higher Education. Educational Sciences: Theory and Practice 13(1): 153–160.
Gal, M. D., borg, &, gal, c. (2004). Quantitative and qualitative research methods in educational sciences and psychology (Volume 2). Publications of Shahid Beheshti University.
Gharakhani, H., Soleimani, M., & Soleimani, A. (1393). Identifying Factors Influencing the Use of Active Teaching Methods by Physical Education Teachers in Ilam Province. Journal of Sport Management and Motor Behavior, 11 (1). [in Persian]
ghobayee, M. (2017). Branding in higher education; studying and analyzing the effect of brand equity on customer responses in the education industry. MSc, Faculty of Management and Accounting, Kharazmi University. [in Persian]
Ismail, H. A. (2016). Branding Higher Education Institutions: What It Takes to be Branded. Springer Science Business Media Singapore, Fast forwarding Higher Education Institutions for Global Challenges, DOI 10.1007/978-981-287-603-4_13. 152 ?
Kidouzi, A., & Mohammadi Hosseini, S, A. (2017). The mental image of the academic validity of the university and its relation with the improvement of services in higher education: the test of the mediating role of communication quality.
Liaqatdar, M., Abedi, M., Jafari, S., & Bahrami, F. (2004) Comparing the effect of group discussion teaching method with lecture teaching method on students' academic achievement and communication skills. Quarterly Journal of Research and Planning in Higher Education, 3 (10).
Mampaey, J. (2018). Brand Communication in Flemish Higher Education: a Comparison between Types of Institutions. In Competition in Higher Education Branding and Marketing. Palgrave Macmillan, Cham.
https://doi.org/10.1007/978-3-319-58527-7_4
Marginson, S. (2006). Dynamics of national and global competition in higher education’, Higher Education 52(1): 1–39.
Mohammadi Khaneghahi, M., & Hosseinzadeh, O. A. (1394). Scientific Journal of Education and Evaluation, 8 (31).
Noori Mokhtari, J., Abbas, E., Fatemeh, & A., Nahid. (1389). The Importance of Pattern-Based Teaching in Nursing Students' Education. Training Strategies (Training Strategies in Medical Sciences). 3 (4). [in Persian[. Rahimian, A. (2018). Branding University; New Need for Higher Education (Case Study; Payame Noor University of Karaj). Management and Planning Quarterly in Educational Systems, 11 (1), 1. [in Persian].
Tabrizi, M. (2011). Qualitative content analysis from the perspective of deductive and inductive approaches. Journal of Social Sciences, (4). [in Persian].
Tas, A., & Ergin, E. A. (2012). Key factors for student recruitment: The issue of university branding. International Business Research, 5(10), 146-153.
Sheikhzadeh, M., & Samari, Sh. (2010). A study of teaching methods of professors of Islamic Azad University in West Azerbaijan province. Educational Management Research, 1 (3), 71-
Sarmad, Z., Bazargan, AS., & Hejazi, A. (2016). Research Methods in Behavioral Sciences. Informed publishing. QS. (2018). International students. A new survey of student expectations, first published at May 15, 2018.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity. Journal of Business Research, 52(1), 1-14
)